A high-quality menswear company, ISAIA was established in Naples in the 1920s because of the intuition of Enrico Isaia, the forerunner of the family of the same name, who opened a store that sold the finest fabric to the most renowned tailor’s shops in the city. In the years that followed, Enrico set up a small workshop next door to his store, where skilled workers crafted made-to-measure menswear. In 1957, brothers Enrico, Rosario, and Corrado Isaia moved their business to Casalnuovo, a town just outside Naples, where half of the inhabitants were professional tailors. In just one decade, ISAIA became a full-fledged sartorial company and produced the finest clothing for the most prestigious Italian stores. In the early 1980s, as the brand grew stronger by adopting new and more aggressive sales strategies, a process of industrialization and internationalization began that led to the foreign distribution of the product in Europe, Japan, China, and America. Nowadays ISAIA is managed by the family’s third generation: Gianluca, Enrico Jr., Massimiliano, and Alessandra Isaia. Besides flagship stores in Milan and in Capri, ISAIA has boutiques in Azerbaijan (Baku), China (Beijing), Hong Kong, Japan (Tokyo), Mongolia (Ulaan Baatar), Russia (Mosca, Ekaterinburg, Kazan, Nizhny Novgorod and Saint Petersburg), Ukraina (Kiev), USA (New York and Los Angeles) and an international distribution network. The history and success of ISAIA are based on the concept of “Made in Naples”, meaning both Neapolitan tailoring tradition and exclusive product knowledge, appreciated all over the world. This value is ingrained in the DNA of the company and of all the people who are part of it, some for generations. All the garments are entirely produced in Italy at the factory in Casalnuovo di Napoli and are subjected to strict quality checks during the different production steps. ISAIA is contemporary tradition: the brand’s success is due to its ability to reinterpret the concept of history and tradition and to combine the ancient sartorial needle-and thread culture with cutting-edge technology, constantly performing research into style and ever-new models. The protagonist of his life, Isaia man has a dynamic life and a successful career. He cares about his appearance, but without being obsessed, in order to feel at ease in every moment of the day. He is not necessarily handsome but he is sexy and charming. He is a man who knows how to go beyond the common definitions and stereotypical clichés. Free from the dictates of the fashion industry, he has a personal, sophisticated and eclectic, casual and elegant style. A bit Narcissus, a bit Peter Pan, he loves to be observed, he is not afraid to be noticed, he is unmistakably stylish. He lives with passion and emotion; he wears ISAIA.
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