The brand

Diesel is never just a pair of jeans. It’s a statement on individuality and self-expression, a battle cry for innovation, artistry and technical expertise, and a belief that passion is the greatest muse. Founder Renzo Rosso has drawn from this over the past 35 years to create a lifestyle brand that’s as much rooted in denim as it is in his vision for the future. This is Diesel.


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