“General Store Sport is a Concept inspired by the mix of two styles that are born in the world of Sport, but which both evolve into the icon of the Urban world without ever neglecting the concept of comfort and versatility:
NEW BALANCE & CIESSE PIUMINI.
Footwear for men, women and children. Jackets for him and her.
You look so Cool.
New Balance was born in Boston in the early 1900s as a manufacturer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become one of the most important world leaders in the sector today. Its philosophy derives from the fact that a superior quality product sells much more for its characteristics and technical qualities, than thanks to a sports celebrity who wears it and promotes it for a fee. This is the choice made in the 90s, and never denied. For over 100 years the company has continued to make high quality sports shoes, faithful to the original values of “Integrity”, “Teamwork” and “Total consumer satisfaction”.
The Italian brand Ciesse Piumini was born in 1976 in Borgo Buggiano thanks to the intuition of Silvano Cinelli, whose initials sign the brand name. The representative logo of the brand is the ligrone, born from the cross between a lion and a tiger. The ligrone perfectly embodies the soul of Ciesse Piumini, inextricably linked to nature, authenticity, freedom. The strengths of the brand were the use of goose down in the creation of highly technical garments for skiing and mountaineering, the choice of uncompromising product quality, the use of cutting-edge materials, such as fabric with high waterproof and breathable Gore-Tex capacities, but above all the ability to interpret the needs of its audience. The experience gained from the collections focused on natural feather padding for products destined for the world of extreme expeditions, has been applied and developed over the years in the field of urban fashion, until the brand has become a true icon of the teenagers of the years. 80 and 90. Today, forty years after its foundation, the company’s mission remains the same: to offer customers who are increasingly attentive to items with a strong technological content, which interpret the desire to dress with style at any time of the day and in any season of the ‘year.