You look so Cool.
New Balance was born in Boston in the early 1900s as a manufacturer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become one of the most important world leaders in the sector today. Its philosophy derives from the fact that a superior quality product sells much more for its characteristics and technical qualities, than thanks to a sports celebrity who wears it and promotes it for a fee. This is the choice made in the 90s, and never denied. For over 100 years the company has continued to make high quality sports shoes, faithful to the original values of “Integrity”, “Teamwork” and “Total consumer satisfaction”.